Search engine optimization is one of the most important aspects of your online marketing campaign, and in order to really understand SEO and make use of it, you must know how off-page optimization works to help you increase your search engine ranking. By merely having SEO focused content with the right keywords won’t get you the position you want for your targeted keywords, but rather you have to focus on a number of off-page SEO tactics to get the most out of your blog or website in terms of search engine traffic.
First and foremost, you need to focus on getting a high number of backlinks from websites that have a high page rank. The reason for this is, search engines like Google lay great emphasis on the source of the backlink and give it weight according to that. So if you get a backlink from a site that’s PR 6 – it’s obviously going to tell the search engines that your website is important enough to get a backlink from a high page rank site. Even if the backlink you’re getting from is a site that has a low PR, it is still worth linking to than a site that has a zero PR. Secondly, your objective should be to get backlinks from webpages that rank high in Google and other major search engines. This is another criteria that you need to consider while gathering backlinks because if a page is ranking well in Google, it just goes on to show that it’s valuable in the eyes of the search engine. Quality always prevails over quantity when it comes down to getting backlinks for your website, which is why you should try to go for pages that are popular with the search engines for their targeted keywords.
It’s also a good idea to seek links from authority websites because they share such a great relationship with the search engines. Make sure that the authority site you get your backlink from is relevant to your niche, and ranks well in the search engines. For example, if you get a backlink from EzineArticles.com (which is an authority) site, it will be much better than getting a backlink from other smaller sites. Look at the age of the website you’re getting your backlink from. The older the website is the better response you will get. The reason for this is that the search engines happen to trust these sites and have created a lasting relationship with them. You can easily check a site’s age by using the online available tools. It becomes clear that in order to create a balance, both off-page and on-page SEO is integral. What we’ve discussed here tells us that off-page SEO is not just about building backlinks to your website, but is much more than that. So go ahead, start applying what you’ve learned here to grow your search engine presence and take your SEO efforts to the next level.
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