By Mike Zupp
All Facebook business pages need to make use of the custom tabs feature. Custom tabs are located below your timeline cover photo just to the right. They can be used as a promotional tool by sending Facebook users to your offers by clicking on these tabs.
Custom tabs, or as they are also called, “Facebook Apps”, can help you interact with your fans and page visitors, converting them into customers. Additionally, they can be used as landing pages to build a subscriber list while helping you build your brand at the same time.
An apparent advantage of using them is that your followers are kept on Facebook, where they are comfortable. The probability of converting your followers into paying customers will increase because you have kept your fans in an environment in which they are comfortable. There are several ways of adding and customizing custom tabs to your Facebook page. One approach is to use the Static HTML/iFrame, which will be demonstrated in this article.
The first step is to search “static HTML:iFrame tab” using your Facebook search bar. Then you’ll be redirected to that page and you will see a question asking you would like to add a tab to your Facebook fan page. Click on the message “add Static HTML to a page” and confirm it. If you have more than one Facebook page, they will all show up. Just select the one you would like to add the custom tab to for now.
The second step is customizing your app. For a start, change the tab image and rename it. Click on the pencil icon in the upper right hand corner of the thumbnail and select “edit settings”. Rename your custom tab and click on “save”.. If you would like to replace the thumbnail image, click “change”, then upload your new image. The default thumbnail size is 111 x 74 pixels. Your custom tab is small, so your image needs to be noticeable. Make good use of bright colors on your thumbnail and don’t forget to insert a good call to action.
Now that you’ve finished editing the thumbnail, you can add the content. Merely click on your new custom app and you’ll be sent over to the editor page. You will be provided several options on how you can add the content, the most common being through HTML. A few other options for adding content are via Image, Contact, Website and Drag & Drop.
The method you choose for adding your content all depends on what kind it is. Your custom tab is complete as soon as you’ve finished uploading your content. It’s good to know that whenever you want to add an additional custom tab, all you have to do is go back to the app editor page and add them to your heart’s content!
Custom tabs are highly regarded as the secret weapon of your Facebook fan page, since they dramatically enhance the functionality of the page. There are even more ways to engage with your fans that we haven’t even covered, like hosting contests and/or raffles via these custom tabs.
Finally, in order to keep your conversion rate of visitors to fans (and eventually clients) high, you need to keep your traffic inside your Facebook fan page: creating Facebook custom tabs is the best means of achieving this goal.