By Matt Weber
Doesn’t matter if you’re a full time novelist or you’ve just now finished your first book, you’re not successful unless your book is successfully published and it reaches your reader. Even if you know the art of writing, you will not have the capacity to be a good writer until and unless your book gets the right kind of publicity. The right information has to be passed in the right time so that your target audience knows about your book being published and available in the market.
There are a lot of low cost publications companies that can help you get your book published. But the main activity begins only after the publication is completed as the correct book distribution outlets must be chosen for reaching the audience you want to target. But the biggest problem is that if the volume of sales is not up to the necessary limit then you’re not the preferred choice for a lot of of the outlets. This is a perfect catch twenty situation for any new writer. Any writer cannot sell huge volumes instantaneously therefore you won’t have the capacity to display your books in all the outlets and if you do not display your books in all the retailers then you cannot increase the volume of your sales.
This is where book publicity comes into picture. Book publicity is composition of comprehending the target visitors and identifying them in order to appeal them through various retailers. Knowing the age group and demographics of the audience is a different thing and knowing ways to approach them is distinct. An experienced book publicist knows the influential market and knows ways to utilize the right tactics to make your audience know about your upcoming and available books in the market.
You can think that you can do the contacting business and that you’ve a lot of contacts with you through which you can build your clientele. But it is important to realize that your job is to write and you happen to be writer. Your unique sales proposition is not publicizing a book. Let the experts handle it. Let the seasoned campaigner do his or her job. An experienced publicist has a list of talk show hosts, radio personalities, journal editors’ bloggers, reviewers etc and knows easy methods to use them accordingly to cover wide rage of audience. You might have excellent PR background, but you need to make sure that you invest your time in writing and completing your next book so that it is published in time.
Instead if you are investing your time and energy on the publicity of your books then it will be multitasking and it might not yield the results expected. If you are putting your time and energy on the publicity of your books then how will your next book be completed in time. And the only way to get that accomplished is by letting the professional publicist do his part of the job and you concentrate only on what you know to do the best and that is writing books.