By James Kupe
Networking with other successful business owners is one of the easiest ways to make sure you continue to have a profitable business. The more business owners you network with, the greater the chance that some of them are going to refer clients to you (and you to them) so you can both benefit. If you take the time to build relationships inside and outside your industry, you are going to find yourself with a deep pool of referral partners who are happy to help each other for years to come.
Most business owners don’t network enough, and they blame the fact that they are too busy with the day-to-day management of their businesses. The 3 steps below will help you to get more out of business networking without it having to take up too much of your time.
1. Give Support To Other Business Owners And They Will Support You
When you are networking with people online or offline, show them some of the insider tricks you normally reserve for your best clients, and prove how much you could be of service to their business. Fight the urge to talk about yourself and your business, and ask probing questions to show the other person that you are genuinely interested in what they do. Share valuable information that they can use right away to improve their business in some way, and they will see you as a solution provider rather than just another sales person.
2. Keep Your ‘Elevator Pitch’ Short And Simple
You don’t want to confuse anyone with your complicated objectives, keep it simple so it is easy to explain. Most importantly, if your business goals are too complicated to explain then people will probably assume your business is unorganized and not worth mentioning to clients.
3. Do Most Of Your Business Networking Online
The Internet provides so many opportunities to connect with other people. LinkedIn has become a huge online network created especially for people who run their own businesses or are self-employed. After a slow start, the last few years has seen Linkedin’s growth rate explode as people realized it’s potential for networking with the exact people they wanted as prospects and clients. From a person’s public Linkedin profile, you can tell whether or not they are a business owner you would like to create a relationship with. Offline networking meetings such as BNI, and Chamber Of Commerce get-togethers are important as well, but you’ll notice many people turning to the Internet as it is more convenient.
Practice Growing Your Business Through Networking
Your goal right now should be to create an organized business plan, create a good explanation of what your business is all about, meet business owners with similar interests both offline and online, and refer people to a colleague’s business in order to expand your own. Successful business networking is the key to growing your business and staying in the game for the long run.
Creating business partnerships through networking is only one of the important jobs successful business owners are responsible for. This 17 Commandments Review covers many more of the ideas you need to be focusing on as well. 17 Commandments of IM teaches you the most important sequence of steps to creating a profitable online business. Read more here