By James Kupe
For most business owners, figuring out what to send to their email subscribers is so hard, they often stop trying. You want people to buy your products or services, but you fear upsetting them to the point where they unsubscribe. So what is the best ratio of information to sales offers? Here’s a simple but powerful email sequence you can use today. And testing it in your own business could easily double the results you get from email marketing.
The first message you should send to new subscribers is to thank them for trusting you with their email address. It’s also a good idea to and remind them that they’ve made a good decision by joining your list. In that same message, start showing them how they use your product to get from where they are right now, to where they’d like to be. If you can show people how your product is the solution they’ve been looking for, they’re going to be hard pressed not to buy from you.
But let’s say you’ve sent this first series of messages, and for whatever reason, people haven’t bought yet? Below you’ll find a proven email message format that includes a number of powerful physiological triggers. Your readers are going to find buying from you quite easy after reading these messages, especially if your product really does help to solve their problem.
1. In the next message, you should discuss one of the main problems your product helps your readers solve, and expand on all of the side effects this problem is forcing them to cope with. If you do this in the right way, they are going realize they need to do something get rid of this problem once and for all. At the end of your message, tell them that tomorrow you’ll show them the solution to the problem. By doing this, they are really going to be looking forward to that message, because you’re opening a loop in your reader’s mind. They will be anticipating your next message so they can get that solution.
2. The next day, close the loop in your reader’s mind by showing them how your product can fix their problem. Make an irresistible offer, and you’ll usually see a big spike in sales as people read through and understand your second message.
3. In email number three a few days later, highlight a different problem that your product or service helps to solve. Discuss the problem, aggravate it, and make your readers who have this problem really feel it internally. Then in the next day’s message, offer the solution again (which is buying your product) and show how their lives will be better by owning it.
Anybody in any business can use this simple email sequence. Capture people onto an email database, then follow up for a few days showing different ways they can solve their main problem by buying your product. If they haven’t bought by then, go through and highlight another single problem your product solves one day, and give them the solution the next. Then highlight another problem two days later, and give them the solution the next day. Just keep doing that doing until they buy your main product, or something else you sell. That’s all there is to it.
James works from home helping affiliate marketers build laser focused websites that make affiliate sales from search engine traffic. If you’d like to do that for yourself, visit his Affiliate Marketing Training site. He’s also interested in home treatments for hypothyroidism, and helping people with thyroid problems feel better and become healthy again. You can learn more about this at Home Treatments For Hypothyroidism